The Study of Motivation of Young Chinese Consumers toward Foreign Products

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The Study of Motivation of Young Chinese Consumers toward Foreign Products

The purpose of this dissertation is to find out the motivation and demands of China’s young consumers toward foreign brands and why people, especially young Chinese live in urban areas show a positive consumption to foreign products. Country of origin effect, as stated in many journals, plays an imp...

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Bibliographic Details
Main Author:	Long, Yin
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22831/

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