The Study of Motivation of Young Chinese Consumers toward Foreign Products
The purpose of this dissertation is to find out the motivation and demands of China’s young consumers toward foreign brands and why people, especially young Chinese live in urban areas show a positive consumption to foreign products. Country of origin effect, as stated in many journals, plays an imp...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
|
| Online Access: | https://eprints.nottingham.ac.uk/22831/ |