Creating and Sustaining customer value for UK luxury brands

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Creating and Sustaining customer value for UK luxury brands

The global market for luxury goods has witnessed a dramatic growth over the last 20 years. Traditionally bought by the Western elite they are now increasingly bought by middle- and lower-income earners as well as being sought by those in emerging Asian markets. For luxury brand owners there is a par...

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Bibliographic Details
Main Author:	Chhuon, Celine
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	customer value luxury experiential marketing
Online Access:	https://eprints.nottingham.ac.uk/21447/

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