Creating and Sustaining customer value for UK luxury brands
The global market for luxury goods has witnessed a dramatic growth over the last 20 years. Traditionally bought by the Western elite they are now increasingly bought by middle- and lower-income earners as well as being sought by those in emerging Asian markets. For luxury brand owners there is a par...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21447/ |