Competitive Strategies between Formula 1 Manufacturers in the Global Mass-Market for Road Cars

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Competitive Strategies between Formula 1 Manufacturers in the Global Mass-Market for Road Cars

This paper employs qualitative secondary source analysis to examine competitive strategies between those road car manufacturers that are also Formula 1 engine manufacturers. Particular emphasis is placed on Porter's (1980) generic strategies, the resource-based view, and the role of corporate c...

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Bibliographic Details
Main Author:	Robinson, Mark Edward
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Competitive Strategy Formula 1 Cars Automobiles
Online Access:	https://eprints.nottingham.ac.uk/21259/

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