Competitive Strategies between Formula 1 Manufacturers in the Global Mass-Market for Road Cars
This paper employs qualitative secondary source analysis to examine competitive strategies between those road car manufacturers that are also Formula 1 engine manufacturers. Particular emphasis is placed on Porter's (1980) generic strategies, the resource-based view, and the role of corporate c...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21259/ |