An Investigation into How Consumer Perceive Domestic Brands and Global Brands: Thai Footwear (Trainer) Industry

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An Investigation into How Consumer Perceive Domestic Brands and Global Brands: Thai Footwear (Trainer) Industry

There had previously been researches and studies that have been conducted to analyse the consumers' perception towards domestic brands and global brands in various countries. However, there has not been research conducted extensively to examine the sportswear industry in the Thai market. Theref...

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Bibliographic Details
Main Author:	Masayavanij, Puchong
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Consumer perception Consumer preference Domestic brands Global brands Foreign brands Country of origin effect Consumer ethnocentrism.
Online Access:	https://eprints.nottingham.ac.uk/21258/

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