An Investigation into How Consumer Perceive Domestic Brands and Global Brands: Thai Footwear (Trainer) Industry
There had previously been researches and studies that have been conducted to analyse the consumers' perception towards domestic brands and global brands in various countries. However, there has not been research conducted extensively to examine the sportswear industry in the Thai market. Theref...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21258/ |