Relationship Marketing and the Effect of Culture in the Business-to-Business Context- Focusing on the Garment Exporters in India

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Relationship Marketing and the Effect of Culture in the Business-to-Business Context- Focusing on the Garment Exporters in India

Abundance of research has taken place in the field of relationship marketing in recent years; however, the operational concepts of this paradigm are still unclear and require more investigation. This study attempts to contribute to the literature by examining the factors which play a significant rol...

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Bibliographic Details
Main Author:	Grover, Tania
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Relationship Marketing Culture India Garment Export Industry Business-to-Business Marketing
Online Access:	https://eprints.nottingham.ac.uk/20634/

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