Relationship Marketing and the Effect of Culture in the Business-to-Business Context- Focusing on the Garment Exporters in India
Abundance of research has taken place in the field of relationship marketing in recent years; however, the operational concepts of this paradigm are still unclear and require more investigation. This study attempts to contribute to the literature by examining the factors which play a significant rol...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20634/ |