Marketing international luxury brands in China

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Marketing international luxury brands in China

Most international luxury brands have been enticed by the potential of long term profits in an increasingly wealthy nation of 1.3 billion consumers hungry for a taste of Western luxury and globally recognized logos. The increase of the middle class traveling abroad and taking cues from fashion magaz...

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Bibliographic Details
Main Author:	Lebreton, Tiphaine
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/20603/

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