Marketing international luxury brands in China
Most international luxury brands have been enticed by the potential of long term profits in an increasingly wealthy nation of 1.3 billion consumers hungry for a taste of Western luxury and globally recognized logos. The increase of the middle class traveling abroad and taking cues from fashion magaz...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
|
| Online Access: | https://eprints.nottingham.ac.uk/20603/ |