A cross-national analysis of bank selection decision and implications for positioning

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A cross-national analysis of bank selection decision and implications for positioning

This research attempts to increase the academic understanding as well as the managerial practices of the financial services marketing positioning in the crossnational field. In order to achieve this objective the research developed a conceptual framework of the small business' bank selection cr...

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Bibliographic Details
Main Author:	Abou Aish, Ehab M.
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2001
Subjects:	banks banking positioning marketing great britain uk egypt branding
Online Access:	https://eprints.nottingham.ac.uk/13222/

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