A cross-national analysis of bank selection decision and implications for positioning
This research attempts to increase the academic understanding as well as the managerial practices of the financial services marketing positioning in the crossnational field. In order to achieve this objective the research developed a conceptual framework of the small business' bank selection cr...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2001
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| Online Access: | https://eprints.nottingham.ac.uk/13222/ |