Avian flu: the creation of expectations in the interplay between science and the media
This paper examines the emerging cultural patterns and interpretative repertoires in reports of an impending pandemic of avian flu in the UK mass media and scientific journals at the beginning of 2005, paying particular attention to metaphors, pragmatic markers ('risk signals'), symbolic d...
| Main Authors: | , |
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| Format: | Article |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/1295/ |
| _version_ | 1848790579256754176 |
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| author | Nerlich, Brigitte Halliday, Christopher |
| author_facet | Nerlich, Brigitte Halliday, Christopher |
| author_sort | Nerlich, Brigitte |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This paper examines the emerging cultural patterns and interpretative repertoires in reports of an impending pandemic of avian flu in the UK mass media and scientific journals at the beginning of 2005, paying particular attention to metaphors, pragmatic markers ('risk signals'), symbolic dates and scare statistics used by scientists and the media to create expectations and elicit actions. This study complements other work on the metaphorical framing of infectious disease, such as foot and mouth disease and SARS, tries to link it to developments in the sociology of expectations and applies insights from pragmatics both to the sociology of metaphor and the sociology of expectations. |
| first_indexed | 2025-11-14T18:14:51Z |
| format | Article |
| id | nottingham-1295 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:14:51Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-12952020-05-04T20:28:32Z https://eprints.nottingham.ac.uk/1295/ Avian flu: the creation of expectations in the interplay between science and the media Nerlich, Brigitte Halliday, Christopher This paper examines the emerging cultural patterns and interpretative repertoires in reports of an impending pandemic of avian flu in the UK mass media and scientific journals at the beginning of 2005, paying particular attention to metaphors, pragmatic markers ('risk signals'), symbolic dates and scare statistics used by scientists and the media to create expectations and elicit actions. This study complements other work on the metaphorical framing of infectious disease, such as foot and mouth disease and SARS, tries to link it to developments in the sociology of expectations and applies insights from pragmatics both to the sociology of metaphor and the sociology of expectations. 2007-01 Article PeerReviewed Nerlich, Brigitte and Halliday, Christopher (2007) Avian flu: the creation of expectations in the interplay between science and the media. Sociology of Health & Illness, 29 (1). pp. 46-65. ISSN 0141-9889 avian influenza • sociology of expectations • metaphors • pragmatics • sociology of fear http://www3.interscience.wiley.com/journal/118532201/abstract?CRETRY=1&SRETRY=0 doi:10.1111/j.1467-9566.2007.00517.x doi:10.1111/j.1467-9566.2007.00517.x |
| spellingShingle | avian influenza • sociology of expectations • metaphors • pragmatics • sociology of fear Nerlich, Brigitte Halliday, Christopher Avian flu: the creation of expectations in the interplay between science and the media |
| title | Avian flu: the creation of expectations in the interplay between science and the media |
| title_full | Avian flu: the creation of expectations in the interplay between science and the media |
| title_fullStr | Avian flu: the creation of expectations in the interplay between science and the media |
| title_full_unstemmed | Avian flu: the creation of expectations in the interplay between science and the media |
| title_short | Avian flu: the creation of expectations in the interplay between science and the media |
| title_sort | avian flu: the creation of expectations in the interplay between science and the media |
| topic | avian influenza • sociology of expectations • metaphors • pragmatics • sociology of fear |
| url | https://eprints.nottingham.ac.uk/1295/ https://eprints.nottingham.ac.uk/1295/ https://eprints.nottingham.ac.uk/1295/ |