Avian flu: the creation of expectations in the interplay between science and the media

This paper examines the emerging cultural patterns and interpretative repertoires in reports of an impending pandemic of avian flu in the UK mass media and scientific journals at the beginning of 2005, paying particular attention to metaphors, pragmatic markers ('risk signals'), symbolic d...

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Bibliographic Details
Main Authors: Nerlich, Brigitte, Halliday, Christopher
Format: Article
Published: 2007
Subjects:
Online Access:https://eprints.nottingham.ac.uk/1295/