The mediating effects of student satisfaction on the relationship between organisational image, service quality and students' loyalty in higher education institutions in Kano State, Nigeria Ado Ismail Sabo

The mediating effects of student satisfaction on the relationship between organisational image, service quality and students' loyalty in higher education institutions in Kano State, Nigeria

The global trend in tertiary education institutions today is changing and moving towards engagement, promotion and marketing. The reason is to upscale reputation and impact positioning. More prominently, existing rivalry today seeks to draw-in the best and brightest students. A university or college...

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Bibliographic Details
Main Author: Ado Ismail Sabo (Author)
Corporate Author: Universiti Sultan Zainal Abidin Faculty of Business and Management
Language:English
Subjects:
Universiti Sultan Zainal Abidin > Faculty of Business and Management > Dissertations
Universiti Sultan Zainal Abidin > Dissertations
Dissertations, Academic
Satisfaction
Mediation > Nigeria > Kano
Loyalty
Universities and colleges > Nigeria > Kano
Online Access:https://eperpustakaan.unisza.edu.my/equip-udm/English/home.jsp

Internet

https://eperpustakaan.unisza.edu.my/equip-udm/English/home.jsp

Badak UniSZA Thesis Collection

Holdings details from Badak UniSZA Thesis Collection
Call Number: HM1116 A36 2021
Accession Item Category Format Status Notes
1000184314 Reference Thesis Available
1000184315 Reference CD-ROM Available

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