Managerial economics : foundation of business analysis and strategy
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| Other Authors: | |
| Language: | English |
| Published: |
New York:
McGraw-Hill,
c2016.
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| Edition: | Twelfth edition. |
| Subjects: |
Table of Contents:
- 1. Managers,Profits and Markets
- 2. Demand, Supply and Market Equilibrium
- 3. Marginal Analysis for Optimal Decisions
- 4. Basic Estimation Techniques
- 5. Theory of Consumer Behavior
- 6. Elasticity and Demand
- 7. Demand Estimation and Forecasting
- 8. Production and Cost in the Short Run
- 9. Production and Cost in the Long Run
- 10. Production and Cost Estimation
- 11. Managerial decisionin Competitive Markets
- 12. Managerial Decisions for Firms with Market Power
- 13. Strategic Decision Making in Oligopoly Markets
- 14. Advanced Pricing Techniques
- 15. Decision Under Risk and Uncertainty