Managerial economics : foundation of business analysis and strategy

Bibliographic Details
Main Author: Thomas, Christopher R. (Author)
Other Authors: Maurice, S. Charles
Language:English
Published: New York: McGraw-Hill, c2016.
Edition:Twelfth edition.
Subjects:
LEADER 01579cam a2200277 7i4500
001 0000095611
005 20190708090000.0
008 190414 xxu eng
020 # # |a 9781259251078  
040 # # |a UniSZA 
050 0 0 |a HD30.22 
090 0 0 |a HD30.22   |b .T46 2016 
100 1 # |a Thomas, Christopher R.   |e author  
245 1 0 |a Managerial economics :   |b foundation of business analysis and strategy   |c Christopher R. Thomas, S. Charles Maurice. 
250 # # |a Twelfth edition. 
264 # 1 |a New York:   |b McGraw-Hill,   |c c2016. 
300 # # |a xxii, 714 pages:   |b illustrations;   |c 24cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
505 0 # |a 1. Managers,Profits and Markets -- 2. Demand, Supply and Market Equilibrium -- 3. Marginal Analysis for Optimal Decisions -- 4. Basic Estimation Techniques -- 5. Theory of Consumer Behavior -- 6. Elasticity and Demand -- 7. Demand Estimation and Forecasting -- 8. Production and Cost in the Short Run -- 9. Production and Cost in the Long Run --10. Production and Cost Estimation -- 11. Managerial decisionin Competitive Markets -- 12. Managerial Decisions for Firms with Market Power -- 13. Strategic Decision Making in Oligopoly Markets -- 14. Advanced Pricing Techniques -- 15. Decision Under Risk and Uncertainty 
650 # 0 |a Managerial economics  
700 1 # |a Maurice, S. Charles  
999 |a 1000176041  |b Book  |c Open Shelf (1 Day)  |e Badak Academic Core Collection 
999 |a 1000176042  |b Book  |c Open Shelf (30 days)  |e Badak General Collection