Brand rituals : how successful brands bond with customers for life Zain Raj.

Brand rituals : how successful brands bond with customers for life

In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj--a recognized leader in the marketing and strategy space--posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls t...

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Bibliographic Details
Main Author: Raj, Zain
Language:English
Published: Mill Valley, California: Spyglass Pub., c2012.
Subjects:
Customer relations -- > Management
Branding (Marketing)
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245 1 0 |a Brand rituals :   |b how successful brands bond with customers for life   |c Zain Raj. 
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300 |a 1 online resource:   |b ill.. 
504 |a Includes bibliographical references 
520 |a In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj--a recognized leader in the marketing and strategy space--posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands--which becomes an integral part of their lives. The book discusses how it's no longer 
650 0 |a Customer relations --   |x Management  
650 0 |a Branding (Marketing)  
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