Brand rituals : how successful brands bond with customers for life
In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj--a recognized leader in the marketing and strategy space--posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls t...
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Bibliographic Details
| Main Author: |
Raj, Zain |
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| Language: | English |
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| Published: |
Mill Valley, California:
Spyglass Pub.,
c2012.
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| Subjects: |
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