Brand management : principles and practices
| Main Author: | |
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| Language: | English |
| Published: |
New Delhi:
Oxford University Press,
2012.
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| Subjects: |
| Item Description: | "Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities." -- Back cover |
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| Physical Description: | xxiii, 455 p.: ill.; 24 cm.. |
| Bibliography: | Includes bibliographic references and index |
| ISBN: | 9780198069867 0198069863 |