Brand Atlas : Branding intelligence made visible
"An innovative, full-color compendium to branding's best thinking from the world's leading brand strategists and practitioners A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes...
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| Other Authors: | |
| Language: | English |
| Published: |
Hoboken, New Jersey:
Wiley,
c2011.
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| Subjects: |
Badak General Collection
| Call Number: |
HD69 B7 W44 2011 |
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| Accession | Item Category | Format | Status | Notes |
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| 1000147577 | Open Shelf (30 days) | Book | Available |