Boomer marketing : selling to a recession resistant market Ian Chaston.

Boomer marketing : selling to a recession resistant market

Bibliographic Details
Main Author: Chaston, Ian
Language:English
Published: New York: Routledge, c2009.
Subjects:
Target marketing -- > United States
Middle-aged consumers -- > United States
Baby boom generation -- > United States
Market segmentation -- > United States

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5415 127 C53 2009
Accession Item Category Format Status Notes
1000135030 Open Shelf (30 days) Book Available

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