Consumer behavior : building marketing strategy
Covers consumer behavior including the psychological, social, and managerial implications. This work features examples that are tied into global and technology consumer behavior issues and trends, a foundation in marketing strategy, integrated coverage of ethical/social issues, and outlines the cons...
Main Author: | |
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Other Authors: | , |
Language: | English |
Published: |
Boston, Masschusetts; New York:
McGraw-Hill/Irwin,
c2007.
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Edition: | 10th ed. |
Series: | Irwin/McGraw-Hill series in marketing
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Subjects: | |
Online Access: | http://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html |
Internet
http://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.htmlBadak General Collection
Call Number: |
HF5415 33 U6 C635 2007 |
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Accession | Item Category | Format | Status | Notes |
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1000116248 | Open Shelf (30 days) | Book | Available |
1000116250 | Open Shelf (30 days) | Book | Available |
1000147102 | Open Shelf (30 days) | Book | Available |
Badak Multimedia Sorting
Call Number: |
HF5415 33 U6 C635 2007 |
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Accession | Item Category | Format | Status | Notes |
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1000116249 | Close Access | CD-ROM | Sorting |
1000116251 | Close Access | CD-ROM | Sorting |
1000150337 | Close Access | CD-ROM | Sorting |