Strategic marketing communications : a ways to build and integrate communications Paul Smith, Chris Berry, Alan Pulford.

Strategic marketing communications : a ways to build and integrate communications

Bibliographic Details
Main Author:	Smith, Paul
Other Authors:	Pulford, Alan, Berry, Chris( 1944-)
Published:	London : Kogan Page, 1999.
Edition:	Revised ed..
Subjects:	Communication in marketing

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