Strategic marketing communications : a ways to build and integrate communications

Bibliographic Details
Main Author: Smith, Paul
Other Authors: Pulford, Alan, Berry, Chris( 1944-)
Published: London : Kogan Page, 1999.
Edition:Revised ed..
Subjects:
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020 |a 0749429186  
090 0 0 |a HF5415.123   |b .S6 1999 kit 
100 0 |a Smith, Paul  
245 1 0 |a Strategic marketing communications :   |b a ways to build and integrate communications   |c Paul Smith, Chris Berry, Alan Pulford. 
250 |a Revised ed.. 
260 2 |a London :   |b Kogan Page,   |c 1999. 
300 |a xii, 300 p. ;   |c 24 cm. +. 
504 |a Includes index 
650 0 |a Communication in marketing  
700 1 |a Pulford, Alan  
700 1 |a Berry, Chris(  |d 1944-)  
999 |a 1000081128  |b Book  |c Open Shelf (30 days)  |e Badak General Collection 
999 |a 1000081129  |b Computer Disc  |c Open Shelf (30 days)  |e Badak General Collection