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LEADER |
00755cam a2200205 7i4500 |
001 |
0000036834 |
005 |
20160808090000.0 |
020 |
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|a 0749429186
|
090 |
0 |
0 |
|a HF5415.123
|b .S6 1999 kit
|
100 |
0 |
|
|a Smith, Paul
|
245 |
1 |
0 |
|a Strategic marketing communications :
|b a ways to build and integrate communications
|c Paul Smith, Chris Berry, Alan Pulford.
|
250 |
|
|
|a Revised ed..
|
260 |
2 |
|
|a London :
|b Kogan Page,
|c 1999.
|
300 |
|
|
|a xii, 300 p. ;
|c 24 cm. +.
|
504 |
|
|
|a Includes index
|
650 |
|
0 |
|a Communication in marketing
|
700 |
1 |
|
|a Pulford, Alan
|
700 |
1 |
|
|a Berry, Chris(
|d 1944-)
|
999 |
|
|
|a 1000081128
|b Book
|c Open Shelf (30 days)
|e Badak General Collection
|
999 |
|
|
|a 1000081129
|b Computer Disc
|c Open Shelf (30 days)
|e Badak General Collection
|