Principles of marketing Joel R. Evans, Barry Berman.

Principles of marketing

Bibliographic Details
Main Author:	Evans, Joel R.
Corporate Author:	Berman, Barry(
Published:	New York: Prentice Hall, 1995.
Edition:	3rd ed..
Subjects:	Marketing

Description
Physical Description:	xxxi, 493 p.; 28 cm. +.
Bibliography:	Includes index
ISBN:	0023347015