Evans, J. R. (1995). Principles of marketing (3rd ed.). New York: Prentice Hall.
Chicago Style CitationEvans, Joel R. Principles of Marketing. 3rd ed. New York: Prentice Hall, 1995.
MLA CitationEvans, Joel R. Principles of Marketing. 3rd ed. New York: Prentice Hall, 1995.
Warning: These citations may not always be 100% accurate.