Study on brand competitiveness and customer purchase intention
The organizations’ develop brands as a way to create and attract new customers by promoting value, image, loyalty, prestige and lifestyle. They may enjoy a trust or customer loyalty if they able to differentiate the brand from the competitor. Some of the brands have through a change in the organizat...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/4120/ http://eprints.uthm.edu.my/4120/1/paper_12.pdf |