Brand competitiveness: a study of cement brand in Malaysia.
The purpose of this research is to study the competitiveness of XY cement company brand with others competitors available in the market. The variables developed to facilitate these studies are brand knowledge, brand positioning, and purchase intention. A survey of 87 customers was used as respondent...
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| Format: | Conference or Workshop Item |
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2008
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| Online Access: | http://eprints.uthm.edu.my/2323/ http://eprints.uthm.edu.my/2323/1/BRAND_COMPETITIVENESS_%2D_A_STUDY_OF_CEMENT_BRAND_IN_MALAYSIA.pdf |