Corporate social reporting in Malaysia: a qualitative approach
This paper examines corporate social reporting in Malaysia from the public relations perspective of issues management. Data was derived from case studies of four relatively high impact companies in Malaysia, two owned by multinationals and two Malaysian-owned. An obvious continuum of corporate socia...
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| Format: | Article |
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Faculty of Economics and Management, Universiti Putra Malaysia
2007
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| Online Access: | http://psasir.upm.edu.my/id/eprint/677/ http://psasir.upm.edu.my/id/eprint/677/ http://psasir.upm.edu.my/id/eprint/677/1/bab08.pdf |
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upm-677 |
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eprints |
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upm-6772015-07-03T08:23:15Z http://psasir.upm.edu.my/id/eprint/677/ Corporate social reporting in Malaysia: a qualitative approach Tee, Keng Kok Roper, Juliet Kearins, Kate This paper examines corporate social reporting in Malaysia from the public relations perspective of issues management. Data was derived from case studies of four relatively high impact companies in Malaysia, two owned by multinationals and two Malaysian-owned. An obvious continuum of corporate social reporting practice is apparent with one multinational adopting comprehensive corporate social reporting, the other minimal social reporting within Malaysia (though the parent company reports elsewhere), one Malaysian company engaging in selective disclosure, and the other expressing reservations about this so-called ‘new business’ concept of corporate social responsibility and reporting. Although company representatives interviewed were aware of trends toward increased disclosure, most reflected a desire to shun corporate social responsibility and reporting, in this case, of moral obligations. Our analysis affirms the possibility of the urge to push aside social reporting obligations re-emerging recently as a key aspect of corporate legitimation in Malaysia, as is occurring elsewhere. Faculty of Economics and Management, Universiti Putra Malaysia 2007-12 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/677/1/bab08.pdf Tee, Keng Kok and Roper, Juliet and Kearins, Kate (2007) Corporate social reporting in Malaysia: a qualitative approach. International Journal of Economics and Management, 1 (3). pp. 453-475. ISSN 1823-836X http://econ.upm.edu.my/ijem/vol1_no3.htm |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Putra Malaysia |
| building |
UPM Institutional Repository |
| collection |
Online Access |
| language |
English |
| description |
This paper examines corporate social reporting in Malaysia from the public relations perspective of issues management. Data was derived from case studies of four relatively high impact companies in Malaysia, two owned by multinationals and two Malaysian-owned. An obvious continuum of corporate social reporting practice is apparent with one multinational adopting comprehensive corporate social reporting, the other minimal social reporting within Malaysia (though the parent company reports elsewhere), one Malaysian company engaging in selective disclosure, and the other expressing reservations about this so-called ‘new business’ concept of corporate social responsibility and
reporting. Although company representatives interviewed were aware of trends toward increased disclosure, most reflected a desire to shun corporate social responsibility and reporting, in this case, of moral obligations. Our analysis affirms the possibility of the urge to push
aside social reporting obligations re-emerging recently as a key aspect of corporate legitimation in Malaysia, as is occurring elsewhere. |
| format |
Article |
| author |
Tee, Keng Kok Roper, Juliet Kearins, Kate |
| spellingShingle |
Tee, Keng Kok Roper, Juliet Kearins, Kate Corporate social reporting in Malaysia: a qualitative approach |
| author_facet |
Tee, Keng Kok Roper, Juliet Kearins, Kate |
| author_sort |
Tee, Keng Kok |
| title |
Corporate social reporting in Malaysia: a qualitative approach |
| title_short |
Corporate social reporting in Malaysia: a qualitative approach |
| title_full |
Corporate social reporting in Malaysia: a qualitative approach |
| title_fullStr |
Corporate social reporting in Malaysia: a qualitative approach |
| title_full_unstemmed |
Corporate social reporting in Malaysia: a qualitative approach |
| title_sort |
corporate social reporting in malaysia: a qualitative approach |
| publisher |
Faculty of Economics and Management, Universiti Putra Malaysia |
| publishDate |
2007 |
| url |
http://psasir.upm.edu.my/id/eprint/677/ http://psasir.upm.edu.my/id/eprint/677/ http://psasir.upm.edu.my/id/eprint/677/1/bab08.pdf |
| first_indexed |
2018-09-07T11:40:27Z |
| last_indexed |
2018-09-07T11:40:27Z |
| _version_ |
1610948729254182912 |