Corporate social reporting in Malaysia: a qualitative approach
This paper examines corporate social reporting in Malaysia from the public relations perspective of issues management. Data was derived from case studies of four relatively high impact companies in Malaysia, two owned by multinationals and two Malaysian-owned. An obvious continuum of corporate socia...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Management, Universiti Putra Malaysia
2007
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| Online Access: | http://psasir.upm.edu.my/id/eprint/677/ http://psasir.upm.edu.my/id/eprint/677/ http://psasir.upm.edu.my/id/eprint/677/1/bab08.pdf |