Role of service encounter and physical environment performances, novelty, satisfaction, and affective commitment in generating cruise passenger loyalty
This research developed a theoretical model explaining the relationship between service encounter performance, physical environment performance, novelty, overall satisfaction, and loyalty in the cruise context. The results of structural equation modeling (SEM) analysis showed that service encounter...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/63154/ http://psasir.upm.edu.my/id/eprint/63154/ http://psasir.upm.edu.my/id/eprint/63154/1/Role%20of%20service%20encounter%20and%20physical%20environment%20performances%2C%20novelty%2C%20satisfaction%2C%20.pdf |