Customer Retention Model – A Case Study of a Branded Passenger Car
Current automobile players are facing steep competition but no empirical study on antecedents of customers’ repurchase intention of a branded passenger car has been done. A conceptual framework that integrates three previous frameworks has been developed to understand current car owner repurchase in...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
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2012
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| Subjects: | |
| Online Access: | http://ir.unimas.my/2109/ http://ir.unimas.my/2109/ http://ir.unimas.my/2109/1/Customer%2BRetention%2BModel%E2%80%93A%2BCase%2BStudy%2Bof%2Ba%2BBranded%2BPassenger%2BCar%2B%2528abstract%2529%20%281%29.pdf |