Service-orientation and teaching quality: business degree students’ expectations of effective teaching
Purpose – Higher education teaching is analogous to delivering services in various business sectors. Students are regarded as customers of universities having specific needs and wants, which, if well recognized, can lead to creating delightful student experiences. This paper aims to identify the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Group Publishing Limited
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/16696/ http://ir.unimas.my/16696/ http://ir.unimas.my/16696/ http://ir.unimas.my/16696/1/Service-orientation%20and%20teaching%20quality%20%28abstract%29.pdf |