Value Co-Creation Dimensions: Their Effect On Satisfaction Of Cooperative Members
Value co-creation is a crucial component in the service industry and pivotal to the growth and survival of organizations. The rationale is based on the belief that value is created by both the organizations and the customers. Notwithstanding its magnitude, little is done to delve into the subject...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MKM & KPDNKK
2016
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| Subjects: | |
| Online Access: | http://ir.unimas.my/14152/ http://ir.unimas.my/14152/1/VALUE%20CO-CREATION%20DIMENSIONS%20%28abstract%29.pdf |