Value Co-Creation Dimensions: Their Effect On Satisfaction Of Cooperative Members
Value co-creation is a crucial component in the service industry and pivotal to the growth and survival of organizations. The rationale is based on the belief that value is created by both the organizations and the customers. Notwithstanding its magnitude, little is done to delve into the subject...
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MKM & KPDNKK
2016
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| Online Access: | http://ir.unimas.my/14152/ http://ir.unimas.my/14152/1/VALUE%20CO-CREATION%20DIMENSIONS%20%28abstract%29.pdf |
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eprints |
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unimas-141522016-11-02T01:07:31Z http://ir.unimas.my/14152/ Value Co-Creation Dimensions: Their Effect On Satisfaction Of Cooperative Members Yusman, Yacob Jati Kasuma, Ali Hiram, Ting H Social Sciences (General) TS Manufactures Value co-creation is a crucial component in the service industry and pivotal to the growth and survival of organizations. The rationale is based on the belief that value is created by both the organizations and the customers. Notwithstanding its magnitude, little is done to delve into the subject matter in cooperatives in the context of developing markets. The present study attempts to investigate the relationship between value co-creation dimensions and satisfaction of cooperative members in Sarawak. A quantitative approach using self-administered survey was adopted. A total of 300 copies of the questionnaire were distributed to cooperative members in Sarawak and 274 usable copies were subsequently collected. Multiple regressions analysis was conducted to assess the effect of value co-creation dimensions on members’ satisfaction. The findings indicate that relating, ethical, developmental and concerted joint actions have positive effect on members’ satisfaction, where developmental joint actions is found to be the strongest influence dimension. The study thus highlights the practical importance of learning culture among service providers and cooperative members, and lays the foundation for future studies. MKM & KPDNKK 2016 Article PeerReviewed text en http://ir.unimas.my/14152/1/VALUE%20CO-CREATION%20DIMENSIONS%20%28abstract%29.pdf Yusman, Yacob and Jati Kasuma, Ali and Hiram, Ting (2016) Value Co-Creation Dimensions: Their Effect On Satisfaction Of Cooperative Members. Malaysian Journal of Co-Opertative Studies, 12. ISSN 1823-5387 |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Malaysia Sarawak |
| building |
UNIMAS Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
H Social Sciences (General) TS Manufactures |
| spellingShingle |
H Social Sciences (General) TS Manufactures Yusman, Yacob Jati Kasuma, Ali Hiram, Ting Value Co-Creation Dimensions: Their Effect On Satisfaction Of Cooperative Members |
| description |
Value co-creation is a crucial component in the service industry and pivotal to the growth and
survival of organizations. The rationale is based on the belief that value is created by both
the organizations and the customers. Notwithstanding its magnitude, little is done to delve
into the subject matter in cooperatives in the context of developing markets. The present study
attempts to investigate the relationship between value co-creation dimensions and satisfaction of
cooperative members in Sarawak. A quantitative approach using self-administered survey was
adopted. A total of 300 copies of the questionnaire were distributed to cooperative members in
Sarawak and 274 usable copies were subsequently collected. Multiple regressions analysis was
conducted to assess the effect of value co-creation dimensions on members’ satisfaction. The
findings indicate that relating, ethical, developmental and concerted joint actions have positive
effect on members’ satisfaction, where developmental joint actions is found to be the strongest
influence dimension. The study thus highlights the practical importance of learning culture
among service providers and cooperative members, and lays the foundation for future studies. |
| format |
Article |
| author |
Yusman, Yacob Jati Kasuma, Ali Hiram, Ting |
| author_facet |
Yusman, Yacob Jati Kasuma, Ali Hiram, Ting |
| author_sort |
Yusman, Yacob |
| title |
Value Co-Creation Dimensions: Their Effect On Satisfaction Of Cooperative Members |
| title_short |
Value Co-Creation Dimensions: Their Effect On Satisfaction Of Cooperative Members |
| title_full |
Value Co-Creation Dimensions: Their Effect On Satisfaction Of Cooperative Members |
| title_fullStr |
Value Co-Creation Dimensions: Their Effect On Satisfaction Of Cooperative Members |
| title_full_unstemmed |
Value Co-Creation Dimensions: Their Effect On Satisfaction Of Cooperative Members |
| title_sort |
value co-creation dimensions: their effect on satisfaction of cooperative members |
| publisher |
MKM & KPDNKK |
| publishDate |
2016 |
| url |
http://ir.unimas.my/14152/ http://ir.unimas.my/14152/1/VALUE%20CO-CREATION%20DIMENSIONS%20%28abstract%29.pdf |
| first_indexed |
2018-09-06T16:12:54Z |
| last_indexed |
2018-09-06T16:12:54Z |
| _version_ |
1610875272392867840 |