Customer satisfaction in the context of the use of viral marketing in social media
Businesses could sustain their market presence at traditional brick and mortar or through the Internet by facilitating and encouraging the public to pass along a marketing message known as viral marketing. Nonetheless, it should be conducted in ethical manner to disseminate credible and trusted mess...
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| Format: | Article |
| Language: | English |
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Universiti Putra Malaysia
2014
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| Online Access: | http://eprints.ums.edu.my/19181/ http://eprints.ums.edu.my/19181/ http://eprints.ums.edu.my/19181/1/Customer%20satisfaction%20in%20the%20context%20of%20the%20use%20of%20viral%20marketing%20in%20social%20media.pdf |