Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context

This study is to identify the factors influencing Homestay customers towards eWOM intention in Information System (IS) field. As an affordable alternative accommodation that serves unique environment, Homestay deliverables are still very difficult to be evaluated among consumers. Across the conti...

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Main Author:	Nur Faeza Mohd Mairat
Format:	Thesis
Language:	English
Published:	2016
Subjects:	HF Commerce
Online Access:	http://eprints.ums.edu.my/18944/ http://eprints.ums.edu.my/18944/1/Factors%20influencing%20electronic.pdf

id	ums-18944
recordtype	eprints
spelling	ums-189442018-03-22T02:06:43Z http://eprints.ums.edu.my/18944/ Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context Nur Faeza Mohd Mairat, HF Commerce This study is to identify the factors influencing Homestay customers towards eWOM intention in Information System (IS) field. As an affordable alternative accommodation that serves unique environment, Homestay deliverables are still very difficult to be evaluated among consumers. Across the continuous demand for Homestay services, overwhelming online information causing consumers to depend on eWOM as it is easier to refine and reflect the actual quality of services. In fact, the acceleration of mobile sharing concept has permitted a splendid fast of eWOM dissemination thus influence the decision making of travelers. Therefore it is important that this study identifies the factors influencing eWOM intention in IS field to help Homestay managers dominates their market with minimal resources rather than costly and poorer results of traditional advertising. Thus this study aims to close the research gap by adopting Theory of Information System Success by Delone and Mclean (2003). In order to ensure a refined data was attained, set of questionnaires were administered to 300 random sampling populations who had experienced with Homestay website and services within the past six months. The data was analyzed using SmartPLS Version 2 M3. The results of Structural Equation Modelling (SEM) analysis shows that the a few factors influencing eWOM and it had been discovered that satisfaction mediates relationships between perceived quality and eWOM intention. 2016 Thesis NonPeerReviewed text en http://eprints.ums.edu.my/18944/1/Factors%20influencing%20electronic.pdf Nur Faeza Mohd Mairat, (2016) Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context. Masters thesis, Universiti Malaysia Sabah.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Sabah Malaysia
building	UMS Institutional Repository
collection	Online Access
language	English
topic	HF Commerce
spellingShingle	HF Commerce Nur Faeza Mohd Mairat, Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
description	This study is to identify the factors influencing Homestay customers towards eWOM intention in Information System (IS) field. As an affordable alternative accommodation that serves unique environment, Homestay deliverables are still very difficult to be evaluated among consumers. Across the continuous demand for Homestay services, overwhelming online information causing consumers to depend on eWOM as it is easier to refine and reflect the actual quality of services. In fact, the acceleration of mobile sharing concept has permitted a splendid fast of eWOM dissemination thus influence the decision making of travelers. Therefore it is important that this study identifies the factors influencing eWOM intention in IS field to help Homestay managers dominates their market with minimal resources rather than costly and poorer results of traditional advertising. Thus this study aims to close the research gap by adopting Theory of Information System Success by Delone and Mclean (2003). In order to ensure a refined data was attained, set of questionnaires were administered to 300 random sampling populations who had experienced with Homestay website and services within the past six months. The data was analyzed using SmartPLS Version 2 M3. The results of Structural Equation Modelling (SEM) analysis shows that the a few factors influencing eWOM and it had been discovered that satisfaction mediates relationships between perceived quality and eWOM intention.
format	Thesis
author	Nur Faeza Mohd Mairat,
author_facet	Nur Faeza Mohd Mairat,
author_sort	Nur Faeza Mohd Mairat,
title	Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
title_short	Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
title_full	Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
title_fullStr	Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
title_full_unstemmed	Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
title_sort	factors influencing electronic word of mouth (ewom) intention among homestay customers : information system context
publishDate	2016
url	http://eprints.ums.edu.my/18944/ http://eprints.ums.edu.my/18944/1/Factors%20influencing%20electronic.pdf
first_indexed	2018-09-05T09:29:50Z
last_indexed	2018-09-05T09:29:50Z
_version_	1610759316713766912

Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context

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