Examining the mediating effect of attitude towards electronic Words-of Mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among Malaysian travellers
This study aims to investigate the influence of trusting electronic word-of-mouth (eWOM) sources available online and attitude on intention to follow eWOM among travellers in Malaysia. A total of 280 questionnaires were collected from respondents via an online survey. The findings indicate that trus...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2017
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| Subjects: | |
| Online Access: | http://eprints.ums.edu.my/19588/ http://eprints.ums.edu.my/19588/ http://eprints.ums.edu.my/19588/1/Examining%20the%20mediating%20effect%20of%20attitude%20towards%20electronic%20Words.pdf |