Social media content analysis: Study on brand posts of electronics companies

Social Media is considered as a first-rate open communication platform to connect directly with customers. One of the most noteworthy customs to connect with the consumers through these Social Networking Sites (SNS) is to create a Facebook fanpage with brand contents and to place different posts...

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Bibliographic Details
Main Authors: Zoha, R., Kumaran, S., Hasmah , Z., Mohd Hairul Nizam , M.N.
Format: Conference or Workshop Item
Published: 2016
Subjects:
Online Access:http://eprints.um.edu.my/16827/
http://eprints.um.edu.my/16827/1/0001.pdf