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Mediating impact of fan-page e...
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Mediating impact of fan-page engagement on social media connectedness and followers purchase intention
Bibliographic Details
Main Authors:
Zoha, Rahman
,
Sedigheh, Moghavvemmi
,
Kumaran, Suberamanaian
,
Hasmah, Zanuddin
,
Hairul Nizam, Bin Md Nasir
Format:
text
Language:
eng
Published:
Emerald
Subjects:
Social media,Purchase intention,Fan page,Social media connectedness,Social media engagement
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Description
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