Mediating impact of fan-page engagement on social media connectedness and followers purchase intention

Bibliographic Details
Main Authors: Zoha, Rahman, Sedigheh, Moghavvemmi, Kumaran, Suberamanaian, Hasmah, Zanuddin, Hairul Nizam, Bin Md Nasir
Format: text
Language:eng
Published: Emerald
Subjects: