Transforming Water: Social Influence Moderates Psychological, Physiological, and Functional Response to a Placebo Product

This paper investigates how social influence can alter physiological, psychological, and functional responses to a placebo product and how such responses influence the ultimate endorsement of the product. Participants consumed a product, “AquaCharge Energy Water,” falsely-labeled as containing 200 m...

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Bibliographic Details
Main Authors: Crum, Alia J., Phillips, Damon J., Goyer, J. Parker, Akinola, Modupe, Higgins, E. Tory
Format: Online
Language:English
Published: Public Library of Science 2016
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5119827/