Transforming Water: Social Influence Moderates Psychological, Physiological, and Functional Response to a Placebo Product
This paper investigates how social influence can alter physiological, psychological, and functional responses to a placebo product and how such responses influence the ultimate endorsement of the product. Participants consumed a product, “AquaCharge Energy Water,” falsely-labeled as containing 200 m...
Main Authors: | Crum, Alia J., Phillips, Damon J., Goyer, J. Parker, Akinola, Modupe, Higgins, E. Tory |
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Format: | Online |
Language: | English |
Published: |
Public Library of Science
2016
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Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5119827/ |
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