“What’s Your Taste in Music?” A Comparison of the Effectiveness of Various Soundscapes in Evoking Specific Tastes
We report on the results of two online experiments designed to compare different soundtracks that had been composed (by various researchers and sound designers) in order to evoke/match different basic tastes. In Experiment 1, 100 participan...
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| Format: | Online |
| Language: | English |
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SAGE Publications
2015
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| Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4975107/ |
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pubmed-49751072016-08-22 “What’s Your Taste in Music?” A Comparison of the Effectiveness of Various Soundscapes in Evoking Specific Tastes Wang, Qian (Janice) Woods, Andy T. Spence, Charles Article We report on the results of two online experiments designed to compare different soundtracks that had been composed (by various researchers and sound designers) in order to evoke/match different basic tastes. In Experiment 1, 100 participants listened to samples from 24 soundtracks and chose the taste (sweet, sour, salty, or bitter) that best matched each sample. Overall, the sweet soundtracks most effectively evoked the taste intended by the composer (participants chose sweet 56.9% of the time for the sweet soundtracks), whereas the bitter soundtracks were the least effective (participants chose bitter 31.4% of the time for the bitter soundtracks), compared with chance (choosing any specific taste 25% of the time). In Experiment 2, 50 participants rated their emotional responses (in terms of pleasantness and arousal) to the same 24 soundtrack samples and also to imaginary sweet/sour/salty/bitter-tasting foods. Associations between soundtracks and tastes were partly mediated by pleasantness for the sweet and bitter tastes and partly by arousal for the sour tastes. These results demonstrate how emotion mediation may be an additional mechanism behind sound-taste correspondences. SAGE Publications 2015-12-28 /pmc/articles/PMC4975107/ /pubmed/27551365 http://dx.doi.org/10.1177/2041669515622001 Text en © The Author(s) 2015 http://creativecommons.org/licenses/by/3.0/ This article is distributed under the terms of the Creative Commons Attribution 3.0 License (http://www.creativecommons.org/licenses/by/3.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage). |
| repository_type |
Open Access Journal |
| institution_category |
Foreign Institution |
| institution |
US National Center for Biotechnology Information |
| building |
NCBI PubMed |
| collection |
Online Access |
| language |
English |
| format |
Online |
| author |
Wang, Qian (Janice) Woods, Andy T. Spence, Charles |
| spellingShingle |
Wang, Qian (Janice) Woods, Andy T. Spence, Charles “What’s Your Taste in Music?” A Comparison of the Effectiveness of Various Soundscapes in Evoking Specific Tastes |
| author_facet |
Wang, Qian (Janice) Woods, Andy T. Spence, Charles |
| author_sort |
Wang, Qian (Janice) |
| title |
“What’s Your Taste in Music?” A Comparison of
the Effectiveness of Various Soundscapes in Evoking Specific
Tastes |
| title_short |
“What’s Your Taste in Music?” A Comparison of
the Effectiveness of Various Soundscapes in Evoking Specific
Tastes |
| title_full |
“What’s Your Taste in Music?” A Comparison of
the Effectiveness of Various Soundscapes in Evoking Specific
Tastes |
| title_fullStr |
“What’s Your Taste in Music?” A Comparison of
the Effectiveness of Various Soundscapes in Evoking Specific
Tastes |
| title_full_unstemmed |
“What’s Your Taste in Music?” A Comparison of
the Effectiveness of Various Soundscapes in Evoking Specific
Tastes |
| title_sort |
“what’s your taste in music?” a comparison of
the effectiveness of various soundscapes in evoking specific
tastes |
| description |
We report on the results of two online experiments designed to compare different
soundtracks that had been composed (by various researchers and sound designers)
in order to evoke/match different basic tastes. In Experiment 1, 100
participants listened to samples from 24 soundtracks and chose the taste (sweet,
sour, salty, or bitter) that best matched each sample. Overall, the sweet
soundtracks most effectively evoked the taste intended by the composer
(participants chose sweet 56.9% of the time for the sweet
soundtracks), whereas the bitter soundtracks were the least effective
(participants chose bitter 31.4% of the time for the bitter
soundtracks), compared with chance (choosing any specific taste 25% of the
time). In Experiment 2, 50 participants rated their emotional responses (in
terms of pleasantness and arousal) to the same 24 soundtrack samples and also to
imaginary sweet/sour/salty/bitter-tasting foods. Associations between
soundtracks and tastes were partly mediated by pleasantness for the sweet and
bitter tastes and partly by arousal for the sour tastes. These results
demonstrate how emotion mediation may be an additional mechanism behind
sound-taste correspondences. |
| publisher |
SAGE Publications |
| publishDate |
2015 |
| url |
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4975107/ |
| _version_ |
1613622296476385280 |