Using Single Colors and Color Pairs to Communicate Basic Tastes
Recently, it has been demonstrated that people associate each of the basic tastes (e.g., sweet, sour, bitter, and salty) with specific colors (e.g., red, green, black, and white). In the present study, we investigated whether pairs of colors (both associated with a particular taste or taste word) wo...
| Main Authors: | , |
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| Format: | Online |
| Language: | English |
| Published: |
SAGE Publications
2016
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| Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5030750/ |