Customer intention to purchase halal cosmetics in Malaysia
The main objective of this research is to examine the factors influencing customer intention to purchase halal cosmetics in Malaysia especially by University students. The research investigates on four factors that affect the intention to purchase halal cosmetics in Malaysia which are attitude, sub...
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| Format: | Thesis |
| Language: | English English |
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2014
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| Online Access: | http://etd.uum.edu.my/4220/ http://etd.uum.edu.my/4220/1/s811882.pdf http://etd.uum.edu.my/4220/2/s811882_abstract.pdf |