A Study Consumers' Green Purchasing Intention
This research explores the factors that influence consumer behavior on buying green products. More specifically, this study examines the four dimensions such as environmental concern, social influence, self-image and man-nature orientation on the green purchasing behavior of students from College of...
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| Format: | Thesis |
| Language: | English English |
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2009
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| Online Access: | http://etd.uum.edu.my/1778/ http://etd.uum.edu.my/1778/1/Cheah_Ching_Mun.pdf http://etd.uum.edu.my/1778/2/1.Cheah_Ching_Mun.pdf |