Expectation formation in case of newer hotels
Advertisement and price cues are important sources of information that influence tourists’ service expectations, particularly in the case of newer, less-established hotels. However, it is not clear if such hotels benefit from promising more or less through their advertisements; or price high or low...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE
2016
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| Online Access: | http://eprints.nottingham.ac.uk/52492/ http://eprints.nottingham.ac.uk/52492/ http://eprints.nottingham.ac.uk/52492/ http://eprints.nottingham.ac.uk/52492/1/Expectation%20formation%20in%20case%20of%20nerwer%20hotels.pdf |